20 Lessons in Social Media from MIT
Yesterday we finalized a MIT course ESD.942 Social Media: Trust, Information Seeking & Systems Innovation in the Digital Age. During past 2 weeks Joseph Coughlin, Azamat Abdymomunov and myself have been teaching during 20 hours at MIT an introduction to social media in different domains (Healthcare, Finance, Organization Development and Collaboration) and using a specific framework (Influence, Check and Balance and Trust).
- Local-Global symbiosis. If you’re big, act small. If you’re small act big.
- Give-more-than-you-receive
- Experiment! Learn-by-doing
- Be-inclusive
- Honesty (get naked?)
- Architect/plan your social-media-strategy
- Start with something you’re passionate about (have a PURPOSE)
- Empathy. Show-that-you-care
- Consistency, passion
- Patience
- Good enough is good enough.
- Persuasion – find overlap of interests between you and your audience
- Listen before speaking, learning before teaching
- Humor
- Past, Present, Future – analyze and feedback
- Iterative-learning-process
- Asking first
- Content-technology balance
- Accountability-to-oneself-and-others
- Consistency and commitment
You can download the slides of the course on Course Material. Lecture’s videos will be posted soon.

















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