Author Archives: Rafael Maranon

Good-bye Silicon Valley, Hola Andalucía!

After 6+ years in Silicon Valley launching amazing products, I quit my job at Amazon and moved back to Spain. Even though it was a hard decision, I’m thrilled to start climbing the next mountain in my career: I’m building … Continue reading

Posted in Amazon Lab126, Innovation, IoT | Comments Off on Good-bye Silicon Valley, Hola Andalucía!

Get Free Drinks by Pushing the Button

Customers going to a bar can now engage with brands. SmartButton is a social device to reward referrals. Push a big arcade button, connected to the Internet, and you can win free drinks. If you are lucky, the button will start blinking so … Continue reading

Posted in Innovation | Comments Off on Get Free Drinks by Pushing the Button

The Magicians of Big Data

Beauty & Engineering met to shape a new era for the Internet. In this post I’ll talk about the beautiful side of engineering, and how creativity should be requirement #1 in any product development process, including the Internet of Things. … Continue reading

Posted in Cartaya, Human Behaviour, Innovation, Leadership, System Thinking | Tagged , , , , , , , , , , , , , , , | Comments Off on The Magicians of Big Data