Archive for the ‘IESE’ Category

ZARA, FAMOSA and ALDI

Thursday, September 9th, 2010

ESD.763 Operations & Supply Chain Management taught by Víctor Martínez de Albéniz, associate professor in IESE‘s Department of Production, Technology and Operations Management, was an interesting class this summer semester.

Zara has become one of the most popular places to buy with over a 1,000 outlets all over the world and the owner of Zara, Amancio Ortega, is certainly on the list of the richest people in Spain.

After spring semester where we had to prepare business cases mainly about US organizations, it was great that Víctor included on his course several spanish company cases. Famosa and Zara were the two big major example that Martinez de Albeniz used to illustrate us the importance of Lean manufacturing and distribution strategies worlwide.

I enjoyed also preparing a case about Aldi´s German food retail (a following up case that I recommend is How Mercadona Fixes Retail’s ‘Last 10 Yards’ Problem)


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