ESD.942 Social Media: Trust, Information Seeking & Systems Innovation in the Digital Age

Dear friends,

During the IAP period I will be teaching a MIT course for credits on Social Media. This is an opportunity to learn about Social Media from AgeLab‘s Joseph Coughlin and the co-founders of the MIT Social Media Club — Azamat Abdymomunov and myself.

Joseph F. Coughlin, AgeLab Director

Starting on Thursday Jan 20 at 9am, course ESD.942 Social Media: Trust, Information Seeking & Systems Innovation in the Digital Age, will focus on understanding the impact of social media and underlying social networks on public trust, individual decision-making and systems innovation. Cases will include examination of social media as a research tool and its influence on individual
information seeking behaviors and the changing nature of advice in healthcare, financial services, selected other domains and collaborative innovation across business and government.

MIT Social Media Club Co-founders Rafael Marañón-Abreu and Azamat Abdimomunov

Students can already register for this course for credits at MIT Websis, Units: 1-0-2 (P/D/F). Non students interested attending as listeners are also welcome and should sign in the following form in order to receive reading materials and course notifications.

Lecture: 9am-1pm on Jan 20 (E51-149), 21 (E51-149), 26 (E51-315), 27 (E51-315), 28 (E51-149)

CONTACT INFORMATION

Joseph Coughlin coughlin@mit.edu
Azamat Abdymomunov abdimom@mit.edu
Rafael Marañón-Abreu rmaranon@mit.edu

COURSE SYNOPSIS

Social media is changing the social environment for government, business, health care, education sectors, etc. How basic principles of trust, collaboration and value creation evolve in the digital age.  What remains constant and what evolves over time?  This course focuses on recognizing these basic patterns in the digital age and help to gain competitive advantage from understanding dynamics of social media.

The course should be especially useful for students who hope to:

–          Understand the landscape and changing dynamics of social media

–          Understand basic skills and tools of social medial

–          get introduction into basic patterns of information and knowledge management

–          Understand cutting-edge potential of social media in unexpected sectors of our society such as health care, academic research, corporate identity, local communities, family

The course will consist of five lectures presented by Joseph Coughlin, Director of the MIT AgeLab and Azamar Abdymomunov and Rafael Marañón-Abreu, SDM´10 and founders of the MIT Social Media Club. There will be at least one visiting lecturer who will participate in the course and help present a particular case.

Five domain will be considered: Health & Wellbeing, Finance, Safety and  Organization Development. Each domain will present an example of social media applications in different sectors of our society. In each case, the group will take several stage approaches:

– Influence

– Information seeking and Validation

– Check and Balance

– Power of Share Knowledge

– Change and Transformation

– Learning

– Dialog

During the class, the instructors will facilitate the wide range of newest social media tool to build trust and promote collaboration inside and outside the class.

LEARNING OBJECTIVES

General

Students will be able to understand the impact of social media and underlying social networks on public trust, individual decision-making and systems innovation. By examining several cases studies of social media such that they will be able to

  • Use social media as a research tool
  • Recognize its influence on individual information seeking behaviors
  • Observe the changing nature of advice in
    • Healthcare and well-being
    • Financial services,
    • Safety
    • Organization development
  • Familiarize with collaborative innovation across business and government.

Public Trust

Students should be able to

  • explain what a public trust is and how social networks emerges
  • demonstrate the influence of lead users in the digital age
  • explain what a -social media lead user – is, how it creates value and competitive advantage
  • identify the common features of a generic —, and create one specialized for a given product
  • identify where public trust sits in social media and its role in establishing value and competitive advantage

Individual decision-making

Students will be able to

  • define decision-making in a social media context
  • identify the elements that make us to deal with decision in digital environments, critique them, and learn from them

System Innovation

Students will be able to

*        compare existing digital media approaches to system innovation

*        create new approaches

*        analyze old and new approaches, and synergize a “best” approach

*        think creatively and “out-of-the-box” when necessary

*        develop a personal framework set for successful system innovation by using digital tools

LECTURE CONTENT:

L1 Introduction – Collaboration in the Digital Age: Course introduction and how social media environment help to increase contact rate among digital age lead users (Includes workshop on how to create your footprint on the Internet: Set up your own MIT domain, blog, integrate LinkedIn-Facebook-Twitter…) 1/209am-1pm

E51-149

L2 Health & Well-being: Patient-oriented approach, doctor influence in Patients,persuading patients to act, communities, doctors selection based in reviews of your network, HIV and Social Media, nutrition pattern, misleading information from alternative medicine, pharmaceutical influence on media and doctors, communication in hospitals, educations of patients, accelerating training, social well-being, CDC. Prevention vs treatment. Social medicine, improve healthcare in resource-limited settings, education.

Case study: Food Revolution, Mayo Clinic

Workshop II: Communicate using Youtube, Prezi

1/219am-1pm

E51-149

L3 Finance: Cases will include examination of social media as a tool and its influence on individual information seeking behaviors and the changing nature of advice in financial services.Guess Speaker: Fidelity Investment

Workshop III: building strong and efficient communication channels among different MIT stakeholders, and in your university club . How to share your research with other universities.

1/269am-1pm

E51-315

L4 Safety and Organization Development: using social media for new process adoption, shared vision, talent seeking (recruiting), new acquisitions, cross-functional teams, corporate culture, global markets. From ’knowledge is power’ to ‘share knowledge is power’, convert social data into a strategic information asset, customer support, executing organizational business cycle change: appearance, shape and form, social media to overcome the seven organization learning disabilities, learning teams, multi-stakeholders, user-centric innovation, system thinking.Workshop IV 1/279am-1pm

E51-315

L5 Wrap-up and class projects presentations 1/289am-1pm

E51-149

Visit course website for updates and registration: http://socialmedia.mit.edu/esd-942-course/


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