Posts Tagged ‘ADAS’

What brought us back to San Francisco?

Monday, November 25th, 2019

After over a year of building a software product between Spain and Russia, we recently moved back to San Francisco.

Our startup Wavyn, a fast-growing collision avoidance mobile app with thousands of drivers all over the world, can operate from anywhere. However, we were dazzled again by Silicon Valley’s unique entrepreneurship lifestyle.

These are the four reasons why we chose San Francisco to grow our startup rather than any other city in the U.S. or Europe:

To dream big is forced

Since I arrived in 2011, most of the people I have met in Silicon Valley are not afraid to think big. They can inspire and challenge each other continuously. If you can’t quickly come up with a few ideas about how to make your product grow 10, 100 or 1000 times you probably are thinking too small. If you are an overachiever, you will love the stimulus and play this game.

“Coopetition” is the secret sauce

Successful entrepreneurs, investors and even competitors in the area generously offer up their time to advise budding startups. If our real competitor is the status quo, why not help each other make things better. After all, we are very passionate about our work and spend precious time solving the same world challenges.

Risk-taking and resilience is admired

In the Bay Area, there is such a level of commitment to success, that it is hard to fail. Either you succeed or you learn how to succeed. That’s why most entrepreneurs invest — positive return is always guaranteed. It’s pretty much like investing in college education: in the long run, the experience will provide a strong network and enrich your life and career, no matter what.

We left our heart in San Francisco

During our time in Europe, I learned that every city or country has its personality and promotes different types of lifestyles depending on its historical big bets, priorities or just inertia. In our case, the decision was clear: entrepreneurship is our lifestyle and the largest concentration of tech startups in the world is in Silicon Valley. Sometimes we don’t know if we live our lives as a startup, or we build our startup as our lives.

W e are passionate about dreaming big and working together to build technology that makes other peoples’ lives safer, easier and more fun. We are not afraid to start over again because we enjoy the process. We love to be pushed and this is a place to learn and grow as we are life-learners. It was great to disconnect for a while because we gained a tremendous and valuable life experience by living out of our comfort zone. We brought back with us new perspectives that we are now sharing with friends and colleagues and fully charged our batteries for the next big thing. We are back!

Originally published at

3 Ways To Speed Up The Adoption Of Autonomous Vehicles

Friday, August 24th, 2018

Three-quarters (78%) of Americans are afraid to ride in a self-driving vehicle. According to the survey, they explain that by trusting themselves more than the technology, feeling the new car advances are too new and unproven, that it is also annoying and last, but not the least- not willing to pay extra for it.

How can we transition smoothly to self-driving cars?

Overcome Phycological Challenges

Latest research indicates that ethical dilemmas, overreactions to auto accident, and the opacity of the cars’ decision-making algorithms can delay the adoption of self-driving cars. Nobody wants to buy a car that would sacrifice passengers to save pedestrians lives.

The role of media is not always helping as the video of accidents go viral, showing how unreliable can be the new technology.

In order to help, more transparency and familiarity with highly automated car technologies can help customers to change their mental models and build trust. Early adopters would have this as an opportunity to show off responsibility and commitment to reduce total number of road accidents you find out if visit Heninger Garrison Davis for more information. You can test your mental model in the MIT Moral Machine website.

Start with driving assistants

Self-driving cars promise many benefits. However, it will take many years to reach the masses. As today, new car buyers can enjoy from $20K active automobile safety features such as collision avoidance or lane keeping assist. You won’t be able to watch a movie while in a traffic jam, but they will prevent up to 40% of the rear-end car crashes according to a Insurance Institute for Highway Safety (IIHS) report.

Still, only half of car models include those features as standard. Customers have to make the hard decision to add them for at least $1K at the risk of turning them off later if they don’t like. Notice that not everyone is yet comfortable with a car computer controlling the break and steering wheel. And that makes drivers more likely to adopt only-alert type of driving assistance features like forward collision or lane departure warning.

The good news for driver assistance technologies that doesn’t require intervention, is that can also be integrated in old cars. This is a great motivation for software and consumer electronics startups that can now target to a billion car market operating without any type of driving assistant technology.

Excellent Driving Experience (DX)

Noisy driver assistance is a big complain. While useful at the beginning, it become annoying over time, to the point you end up switching it off permanently (an IIHS study found that two-thirds of drivers turned off the lane departure warning). Designers has the challenging job to create enjoable and safety driving experiences in an environment where the number of software features will increasing rapidly.

Like other mobile apps personalize our experience based on our usage, we may expect very soon our car to sense what route I’m taking, if I’m driving sleepy, or with other passengers and set alerts accordingly so it doesn’t bother and keep me aware.

If we want those feature become more a life-saver than annoying ‘turn signal nanny’, as designers we need understand drivers mood and behavior, and provide a balanced flexibility and warnings for the technology to become a trusted buddy driver.

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